You ask and we listened!
Your Co-op is growing. We are sure you've noticed some changes!
We held focus groups and patio surveys in March, 2018 and found that our owners are dedicated to local, organic produce and the waste free shopping options found in our bulk department. Owners expressed so much love for their Co-op, but at the same time provided constructive feedback for us to improve our store.
The makeover focuses on two main points: sustainability and enhancing the shopping experience. Some key highlights are emphasizing the bulk department by moving it to front and center of the store, increasing our grind your own nut butter selection, upgrading lighting throughout the store, and installing more energy efficient equipment.
We also heard owners say they would like it to be easier to shop in the store. The new layout will make the store much easier to navigate. With wider aisles and lower shelves, products will be easier to access for everyone.
We are hoping to start the construction phase the third week of August and plan to work until the holidays. We will take a short break during Thanksgiving and Christmas and start again when appropriate.
Some of our most recent changes are:
We have updated our produce displays to much more sustainable and customizable dry racks. This new look in our Produce Department will increase the capacity of our local & organic produce. The new produce displays are a beautiful first step. Look for farm feature displays and local farm tags noting which farms the produce came from.
You may have also noticed new wine shelving by the beer cooler. They are easier to shop- no need to find a stool or a tall friend to reach the top shelves! As one customer said when we announced the move, "Thank you from a determined Hobbit. Some of those high shelves are not reachable without a climb."
Missed the bulletin board for hanging up your little shoppers masterpieces? We have added a space for that in the New Kids Corner. We also added new fresh furniture and some giant, fun fruits and veggies to decorate the walls (plus little wooden ones to play with).
Landscaping in the store and Teaching Kitchen is now complete. We partnered with Whole Systems to begin a multi-phase sustainability project that includes rain gardens fed by downspouts, channel drains, and curb cuts. The most recent addition? Stainless steel plant markers to help you identify the native, drought tolerant plants that decorate the landscape.
Bulk Foods and Coffee have moved to the center and front of the store (3 first rows). We got newer cases, updated fixtures, improved displays and new endcaps. Having Bulk in the front and center of the store is one of the main changes. We want to promote Bulk department which is the foundation of Co-ops and it supports low level of waste.
- Kombucha Refrigerator has moved to the front of the store by registers 4 and 5.
- We got Kombucha on TAP! Come and try it! It is located next to the Cheese Department.
- We have improved our Bulk Coffee and Liquids. New millwork looks really nice!
- New refrigerator located between aisles 5 & 6.
- New aisle signs were installed and they look amazing! Please ask Staff if you need help finding some products.
- Condiments, Dressings, Pasta, Pasta sauce, Oil and Vinegar were moved to Aisle 4.
- Our expanded line of Latin, Indian, Asian, Canned Goods, Boxed Meals and Soups are now located in Aisle 5.
- Bread was moved to Aisle 6.
- Coffee, crackers, and tea were moved to Aisle 13.
- Wellness has moved to aisle 12 and will stay in this place until after the holidays. Wellness Department is moving to its permanent home (former Bulk Department) in January.
- General Merchandise is currently located in our new open area by the big window.
Construction started the week of August 20th. The old stone wall is completely down already! Thanks for your patience while the constructors were working on the wall demolition. Here are some photos of how the wall was coming down:
The steel fabrication contractor in a Zen line!
During the construction, we will do some fun contests on social media. Check our Facebook page and Instagram. We will be giving earplugs, masks and fun construction hats for kids! If you want to share some photos please use the hashtag #dfcmakeover2018.
What is Coming?
The construction has just finished. We are working on a new Customer Service desk and Wellness desk. Wellness Department is moving to its temporary home after the holidays.
Makeover Information Booth
Board of Directors and Staff have been doing the Makeover Information Booth during July, August, September, and October and we got a lot of great and constructive feedback. If you have questions regarding the makeover please send an email to our General Manager, Prasanna Regmi.
Want to see what others think? Click here for the Makeover Edition of the Suggestion Box!
Thank you for your patience!
Last updated 11/27/2018